Code of Ethics

Code of Ethics & Way of Working

Version July 2026

First and foremost, the Terms and Conditions apply to all of my trainings, coaching, and other products and services. What follows is not a legal document, it's a personal commitment, in my own words, to do this work as transparently, safely, and ethically as I can. It's the standard I hold myself to, and the standard you're welcome to hold me to.

Do you have questions about this document, or would you like to give feedback? Email info@cycleseeds.com. You'll receive a reply within a week (except during holiday periods).

You can also give feedback on this Code of Ethics anonymously. So if you have additions, constructive criticism, or compliments, please use the following feedback form: Anonymous Feedback Form

Why I made this

In the coaching world and certainly in the world of online trainings, there's a lot of vagueness around how people actually work and where their boundaries lie. It is, after all, an unregulated profession. That has its advantages: it lets me draw on a broad range of tools and disciplines rather than being boxed into one narrow method.

But it also brings a real risk. An "anything goes" mentality can take hold, and people can start coaching without the right qualifications, boundaries, or intentions. This matters even more in my field, because I work with your body, your hormones, and your health; an area where bad information isn't just unhelpful, it can be harmful. As a client, it's often hard to see through this from the outside, and you may not know where to take your questions, feedback, or complaints. Anyone can call themselves a hormone coach, and there's no regulating body checking the work.

This Code of Ethics is meant to give you clarity about how I work and where my limits are, so you know what to expect from me and can make a genuinely informed choice about working with me. I hope it also gives you a useful lens for what to look for in any coach or practitioner you trust with your body and wellbeing.

What are my qualifications

Applied Quantum Biology Certification - Institute of Applied Quantum Biology
Neuronutrition Practitioner Training - National Academy for Neuronutrition {IN TRAINING}
Functional Hormone Specialist Training - International Association for Functional Hormone Health
Orthomolecular Therapy Level 1 + 2 - Ortho Health Foundation
Applied Quantum Biology Pyramid - Carrie Bennett
Somatic Trauma Therapy - The Embody Lab
Optimal Fertility Professional Training - Integrative Women's Health Institute
The Functional Lab Testing Program - Integrative Women's Health Institute
Honoring & Celebrating Women's Cycles - Angelina Martinez Miranda
Rebozo Closing Ritual Training - Angelina Martinez Miranda
Well Women Yoga - Birthlight
Yoga for Pelvic Health - Birthlight
Yoga for Fertility - Birthlight
Fix Your Period Apprenticeship - Nicole Jardim
Conception, Pregnancy & Birth - Anna Verwaal
JJ Doula Training
Cultural Anthropology (BSc) - Utrecht University
Anthropology (BSc) exchange program - UCLA
Gender & Women's Studies (MA) - Utrecht University

Working with your body, your hormones, and your cycle

This is the heart of what I do, so I want to be especially clear and careful here.

I'm a coach and educator, not a doctor. Hormone and cycle coaching is not medical care, and it is not a substitute for it. I don't diagnose conditions, I don't treat or cure disease, and I don't prescribe, start, stop, or adjust medication, hormonal contraception, or supplements. What I do is help you understand your own body: how your cycle works, how to observe and chart your own signs, and how daily choices around nutrition, movement, rest, and stress can support your hormonal wellbeing. The knowledge stays with you, my role is to help you read your own body more clearly and make your own informed decisions.

I work alongside your medical care, never instead of it. I will never tell you to come off the pill, stop a prescribed medication, skip a treatment, or ignore your doctor. If you're considering a change like that, my role is to support you in having that conversation with a qualified medical professional, not to make the decision for you. You are always encouraged to keep your GP, gynaecologist, or specialist in the loop.

I know where my expertise ends, and I refer out. Some things belong in medical or specialist hands. If what you share points to something that needs proper investigation or care; for example severe or debilitating pain, a possible condition such as PMOS, endometriosis, or a thyroid issue, signs of an eating disorder or disordered eating, pregnancy loss or fertility struggles that need medical support, or mental-health concerns, I will say so honestly and refer you to the right professional. Doing this isn't me failing to help you; it's part of helping you well.

Fertility awareness, honestly framed. When I teach cycle charting and fertility awareness, I'm honest about what it can and can't do. I'll be clear about what a method is actually designed for, how reliable it is, and what it requires from you. If avoiding or achieving pregnancy is your goal, you take that decision with full information, and I'll always encourage you to combine this knowledge with appropriate medical guidance where it matters.

Your body is not a problem to be fixed. I work in a weight-neutral, shame-free, and trauma-informed way. I won't use fear, disgust, or "before and after" pressure about your body to motivate you or to sell to you. Periods, hormones, fertility, pregnancy, loss, and menopause can carry a lot of emotion and, for some, real grief. I aim to hold all of that with care and without empty promises.

Consent always leads. Any exercise I offer is an invitation, never an obligation. You can adapt it, pause it, or opt out entirely at any time, no explanation needed. You are the authority on your own body and your own limits.

Bodies and cycles vary, and all are welcome. Some people have irregular cycles, no cycle, cycles shaped by hormonal contraception, PMOS, perimenopause, or other conditions; and some of the people who want to understand this material are trans or non-binary. I keep learning so I can support a range of bodies and experiences respectfully, rather than assuming one "normal."

I keep learning and stay in my lane. This field moves, and I have a responsibility to keep my knowledge current, to base what I teach on the best information I reasonably can, and to be upfront when something is my opinion or lived experience rather than established fact.

Core values: inclusivity, diversity, and transparency

I've defined three core values that, in my eyes, support my mission: to help as many women and people with cycles as possible reconnect with their body, understand their hormones and cycle, and reclaim their power, pleasure, and ease. These are the things closest to my heart and here is how I put them into practice in my trainings and in how I run my business.

Inclusivity

Inclusivity means that everyone who wants to take part can, and can feel they belong, regardless of background or ability.

All different beliefs and worldviews are respected. I ask the same of the participants in my trainings.
I try to stay aware of how my trainings can become more inclusive for people with disabilities, for example by adding subtitles where possible for those who are hard of hearing, or offering adapted options for movement exercises and visualizations for people with limited mobility.
I aim to have an offering at every income level. For free, I offer things like a mini-course and sometimes a masterclass, as well as my podcast and my newsletter. If you'd like more of my personal time and attention, you can join a paid training. The more one-on-one time a training includes, the higher the price.

Diversity

When developing visual materials such as workbooks or presentations, I try using images that show a wide range of body types, skin tones, and ages.
Everyone is welcome, regardless of age, background, or beliefs.
I keep learning and, without judgment, keep deepening my understanding of the questions and challenges that women/people from different backgrounds face, including how body, hormones, and health are experienced differently across cultures and life stages, so that I can coach as well as I can.

Transparency

Honest communication about what a program can do for you, and who it is (and isn't) suitable for.
Clear communication about prices, durations, and the content of programs.
Clarity about the questions I can help you with, and where my expertise ends. If the situation calls for it, I'll refer you to a different kind of professional, in the interest of your wellbeing.

My approach to marketing and sales

I dislike high-pressure sales techniques: ways of selling that (subtly) put so much pressure on someone that they buy, not because they're genuinely excited about the offer, but out of guilt, fear of the future, or FOMO. It's worth learning to recognize these tactics as a consumer in general. As a coach, using them doesn't sit right with me even less so when what's being sold touches something as personal as your body and health. So I've set myself the following rules:

Transparency about the content of the product, the final sign-up date, and the price.
Longer launch periods (at least 2 weeks) so you have time to decide. The only exception is the occasional special offer like a discount on my birthday or a holiday, or a spontaneous masterclass (if I decide on a Wednesday that I feel like giving an unplanned one on Friday, for example).
Honest advice about whether a program is right for you. If you send me a DM or email with your questions or your story, I take it seriously. I'll ask follow-up questions, and I'll tell you honestly if it isn't a wise choice to join a particular training (right now). So if I say "yes, go for it," I mean it.
I'll name the problems and questions a training can help with, but I won't press on your pain with doom scenarios to scare you into buying. I believe it's far more useful and far kinder to get people excited about what's possible when they truly show up for themselves than to manufacture fear.
It's currently trendy for coaches to make "invisible offers" where you pay without knowing exactly what you're buying, and it's only revealed afterwards. It's a playful concept, a bit like a lucky dip, but it can also lead to disappointment, and then you've spent money without getting the value you hoped for. I don't think that's right. I'm also bothered by the fake spirituality often used to sell it ("just tune in and follow your intuition, then it can't disappoint"), because it means people who aren't happy with what they bought don't dare speak up, in case it means they're "not intuitive enough."
I only do affiliate marketing with companies who's products I have first bought with my own money. I only have a very select amount of partners I work with and make actual content for. What you'll mostly find is discount codes for products I recommend. I usually get a tiny snippet of the income of that. Usually around 5-10%. I currently don't offer a way for you to become an affiliate within my trainings. I do not know enough about this and I need to educate myself more about whether this is something I want to offer in the future.

Social media & my responsibility as someone with a platform

I'm aware that I have a significant number of followers on social media, which means my influence reaches further than just the people I coach. What I write, say, and share publicly can have a real impact on someone's life and because I talk about bodies, hormones, and health, I take particular care not to present opinion as fact or to spread claims I can't stand behind.

For that reason, I barely ever make sponsored posts to promote products, and I turn down most companies that approach me for paid collaborations. Especially if it is for supplements. That way, if I ever mention someone else's product or service, you can trust that it's because I'm genuinely enthusiastic about it and not because I was paid to be.

Finally, I take responsibility for what I say online. Thankfully it hasn't happened, but if I ever say something that, in hindsight, isn't okay and I become aware of it I will listen to the person who was harmed, apologize, correct it, and make a plan to do better. This is worded broadly because, thankfully, there are no concrete examples so far. But I hope it makes clear the spirit in which I'd handle such a situation if it ever arose.

Feedback and complaints

There's an anonymous feedback form that you can find above where anyone can suggest improvements or flag anything that doesn't sit right. It's there to lower the threshold to speak up, especially about more general things.

For questions or complaints that need a personal solution, you can always reach me at info@cycleseeds.com. You'll receive a reply within a week (except during holiday periods).